The Motivation Gap
Enterprise teams are burned out. SMB teams are hungry. I watched the same company house both — and the difference wasn't resources. It was relevance.
·5 min read
Insights
Short, practical observations from the field — what I’m seeing work (and fail) as businesses adopt AI. No hype. No jargon.
Enterprise teams are burned out. SMB teams are hungry. I watched the same company house both — and the difference wasn't resources. It was relevance.
Resistance to AI isn't about tech literacy. It's about survival. Here's why enterprise change management fails — and how SMBs can win by having the conversation nobody else will.
Enterprise AI strategies fail because they start at the top. SMBs win by solving one team's Monday morning, not drafting a 3-year roadmap.